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Born May 15, 1928 Brooklyn, New York. Wally Gold was an American musician, singer, songwriter, record producer, and music business executive from Teaneck, New Jersey. Wally formed the Four Esquires while attending Boston University. In the 1960's he co-wrote Elvis Presley's "Good Luck Charm" and "It's Now Or Never", Lesley Gore's "It's My Party" and Gene Pitney's "Half-Heaven, Half-Heartache." Later in the decade, he produced albums for Barbra Streisand, Jerry Vale, and Tony Bennett. In the 1970's, he discovered the group Kansas and was the music coordinator for Don Kirshner's Rock Concert television series. Gold died at the age of 70 on June 7, 1998.